What is pretty post?
Pretty Post is an illustrated letter from Australian illustrator Fi Foott - an original art print, a letter and a handful of little printed pieces, in your letterbox - leaving on the 1st of every month.
What's in each envelope
- A print of an original illustration. Drawn by Fi, printed on quality paper, and made to frame, pin up or keep.
- A letter from Fi.
Written around the month's theme, so every envelope feels like it came from a person, not a mailing list. - Printed extras.
They change every month - mini prints, stickers, planning pages, bookmarks - and all of them link back to the theme. - Keepsake-quality post.
Designed to be collected, so a year of Pretty Post becomes a little archive of twelve months.
When did your letterbox stop being a nice surprise?
These days it's bills, catalogues and the parcel you already tracked to the door. Everything else arrives as a ping on your phone, read in two seconds and gone.
Nothing turns up just because someone made it with you in mind. And you miss that more than you'd say out loud.
A small monthly ritual, made by hand.
On the 1st of each month, an envelope leaves Fi's studio with your name on it. Inside is a print of an original illustration, a letter, and a few printed pieces you won't find anywhere else.
Each month has its own theme - hope, joy, the turning seasons, the quiet moments that usually slip past. You make a cup of tea. You open it slowly. For ten minutes, nothing is asking anything of you.
Then it goes on the fridge, into a frame, or into the box where you keep the good things.
Made by a real person. Because a real person made it.
I'm Fi, an illustrator and designer on the Mornington Peninsula. I've been drawing for as long as I've been working - twenty years of briefs and brands, and the sketchbook never closed.
Pretty Post is the part of my week that's just for drawing. Every piece starts with real ink on real paper. Nothing is generated, nothing comes from a template.
I started it because I love getting real mail, and I suspect you do too.
Pretty Post is for you if:
- You still buy magazines in print, and keep the good ones.
- You'd rather buy from the maker than the megastore.
- You keep the nice tissue paper, the pretty bag, the card that came with the flowers.
- You want one slow, lovely moment in your month that's just yours.
Or for someone you love. Pretty Post makes a thoughtful gift for birthdays, thank-yous, new homes, or a friend going through a hard stretch. It's the gift that keeps turning up long after the occasion has passed.
Something lovely goes out on the 1st. Let one have your name on it.
An original print, a letter, and a few little treasures, drawn by hand and posted to your door. From $16.50 a month.